Format: Workshops, primarily asynchronous
Timeline: March - December 2021
Objectives: At both SUNY and HM, three lectures are linked in three consecutive semesters. The aim is to strengthen interdisciplinary transfer thinking and intercultural exchange. The necessary close exchange between student teams from HM & SUNY will primarily take place in online workshops. The students should learn and experience how to transfer their concepts and ideas smoothly or with little friction. The interface between development and production on the one hand, but also between marketing and production on the other hand is critical in many companies, especially if the teams concerned are located in different countries. At the same time, time for the transfer is limited, which is expressed in the limited overlapping phase of the courses. Thus, the students get to know operational situations and framework conditions in a realistic way.
Tasks: In the first lecture "3D-printing & -design" @ HM the focus is on development & conception: The students create their own product e.g., for a new board game. Besides the game idea, they design the game pieces etc. using CAD, the basics of which they learn in the course. Finally, they make samples using 3D printing. This product idea is transferred to SUNY. In the "Project Management" lecture that follows there, they take it up and design a product development concept or production concept. Finally, these results are transferred back to HM students. In the course "Strategic Business Simulation", the market for this new product is analyzed, a marketing concept is designed and consideration is given to how this new product can be placed in the market.